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Determinants of Facebook usage among Polytechnic Students in South-East, Nigeria

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Determinants of Facebook usage among Polytechnic Students in South-East, Nigeria


Nwankwo Nwukamaka | Prof. I. C. Nwaizugbo



Nwankwo Nwukamaka | Prof. I. C. Nwaizugbo "Determinants of Facebook usage among Polytechnic Students in South-East, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5, August 2019, pp.1513-1522, URL: https://www.ijtsrd.com/papers/ijtsrd26758.pdf

The study examined the determinants of Facebook usage among polytechnic students in south east of Nigeria. Specifically, the effects of perceived usefulness, perceived ease of use, perceived privacy, and peer group influence on Facebook usage were examined using a sample of 3,872 regular students obtained using the Gorg and Ball (1973) formula population of 39.490 of regular programmes including the ordinary national diploma (OND) and higher national diploma (HND) in government-owned polytechnics in the south-east Nigeria. The Facebook Usage Questionnaire (FUQ), a 5-point Likert type instrument designed for data collection, was tested reliable at 0.82 correlation coefficient. The tables and frequencies were used to analyses the characteristics of the variables while the Spearman’s correlation coefficient. Was used to examine the relationship between Facebook Usage and the selected determinants. The results showed that Facebook usage and perceived usefulness has a very strong positive and significant (0.884, p. 0.001) correlation; Perceived ease of use has a strong and positive significant effect Facebook usage (0.964, p. 0.000) among Polytechnic students in south east Nigeria; Perceived privacy has a very strong positive and significant effect Facebook usage (0.909, p. 0.000) among Polytechnic students in south east Nigeria; and that Peer group influence has a strong and positive significant effect Facebook usage (0.994, p 0.000) among Polytechnic students in south east Nigeria. The study thus concluded that Facebook is capable is controlling a high wave of consumers and can be a veritable avenue for product marketing and image making. It is therefore recommended that marketers should consider the use of Facebook as advertising channel for their products, as products that appeal from the young and student audience can be successfully marketed using the Facebook.

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IJTSRD26758
Volume-3 | Issue-5, August 2019
1513-1522
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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